What Is ROWE Organization and How Do We Become One?

As a leader, you’ve likely heard of the phraseResults-Only Work Environment” (ROWE) before. But you might be wondering, “what exactly is a ROWE culture and why should I care?” 


First things first, let us define ROWE: it is a management strategy where employees are evaluated based on their performance and results, rather than the number of hours they put in at the office. In other words, if the work gets done and done well, when and where it gets done is up to the employee. 

Now, you might be thinking, “But wait, doesn’t this mean my team will just slack off and take advantage of the system?” On the contrary; studies have shown that employees in a ROWE culture are more productive, motivated, and engaged in their work. 

How ROWE Helps:

One reason for this boost in productivity is that a ROWE culture allows for greater flexibility and work-life balance. When employees do not feel tied to a physical office or schedule, they can structure their workday in a way that works best for them. This can lead to happier, less stressed employees who can focus more fully on their tasks. 

In addition, a ROWE culture can lead to increased employee retention. When employees feel that they have autonomy over their work, they are more likely to feel valued and invested in their job. This can lead to lower turnover rates and the associated costs that come with it. 

But it is not just the employees who benefit from a ROWE culture- it is also the leadership team. With a ROWE culture, leaders can focus on the actual results their team is producing; rather than micromanaging the process. This can lead to a more efficient and effective team, as leaders can focus on the bigger picture and delegate tasks accordingly. 

Implementing a ROWE culture does not mean simply telling your team “Do whatever you want as long as the work gets done.” It is important to set clear expectations, provide appropriate resources and technology, to help establish clear communication channels that allow everyone to feel engaged, and equipped to manage their tasks.  


When it comes to technology, in a ROWE culture, your team will need access to the tools and platforms that allow them to work effectively, wherever they are. Cloud-based storage, project management software, and video conferencing are all essential to maintaining alignment and collaboration in a remote or distributed team. With the right technology in place, your team can stay connected and on track no matter where they are working from. 

At the end of the day, ROWE culture is all about trust and accountability. Trusting your team to get their work done and holding them accountable for their results. And you know what? When you build that kind of trust and accountability, your team will surprise you with the results they can achieve. 

Is ROWE Right for You?

A ROWE culture is beneficial for the employees and the leadership team, which can lead to a more productive, motivated, and engaged workforce and a more efficient and effective leadership team. Along with proper technology alignment and tools, it can help your company to achieve your company’s short-term and long-term goals. I do not know about you, but we sure love an organization with measurable results. So, let us give your team the freedom they need to work at their highest capacity, allowing the ability to be a partner in their success and benefiting from the organizational results.  

When you are ready to make the transition to a ROWE organization, consider the following: 

1) How successful is the work-life balance in your organization currently? 

2) How large is the technology learning gap/curve in your organization? 

3) Collaboration and commitment from the executive level 

4) Finding the right partner that can share your vision for the company to help execute the process. 

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